Building the family business.

Patty Erd, co-owner of The Spice House, discusses how she and her husband took a small family business and turned it into an international company. She explains marketing, growth, and customer acquisition as they relate to The Spice House.

Bibliographic Details
Corporate Author: Sage Publications
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London, United Kingdom : SAGE Publications Ltd, 2016.
Series:SAGE video in practice.
Subjects:
Online Access:Connect to this streaming video
Description
Summary:Patty Erd, co-owner of The Spice House, discusses how she and her husband took a small family business and turned it into an international company. She explains marketing, growth, and customer acquisition as they relate to The Spice House.
Physical Description:1 online resource (1 video file (22 min., 20 sec.)) : sound, colour.
Audience:Specialized.
ISBN:9781473975651 (streaming video) :