Social marketing : dying matters.
Professor Jeff French presents a case study on the Dying Matters campaign to increase individual and family communication about end-of-life care. He explains the challenges, strategies, and results of the campaign, then asks students to think about designing a similar campaign.
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| Format: | Video |
| Language: | English |
| Language Notes: | Closed-captions in English. |
| Published: |
London, United Kingdom :
SAGE Publications Ltd,
2016.
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| Series: | SAGE video case studies.
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| Subjects: | |
| Online Access: | Connect to this streaming video |
| Summary: | Professor Jeff French presents a case study on the Dying Matters campaign to increase individual and family communication about end-of-life care. He explains the challenges, strategies, and results of the campaign, then asks students to think about designing a similar campaign. |
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| Physical Description: | 1 online resource (1 video file (18 min., 21 sec.)) : sound, colour. |
| Audience: | Specialized. |
| ISBN: | 9781473962095 (streaming video) : |