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International marketing & the Notting Hill Carnival.

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Dr. Nicole Ferdinand discusses topics surrounding the Notting Hill Carnival. She explains the many issues involved in running a large carnival, including community relations, import/exports, and international marketing.

Bibliographic Details
Corporate Author: Sage Publications
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London, United Kingdom : SAGE Publications Ltd, 2016.
Series:SAGE video case studies.
Subjects:
Notting Hill Carnival > (London, England) > Marketing.
Special events > Marketing > Case studies.
Export marketing > Case studies.
Nonfiction television programs.
Internet videos.
Online Access:Connect to this streaming video
Description
Summary:Dr. Nicole Ferdinand discusses topics surrounding the Notting Hill Carnival. She explains the many issues involved in running a large carnival, including community relations, import/exports, and international marketing.
Physical Description:1 online resource (1 video file (18 min., 39 sec.)) : sound, colour.
Audience:Specialized.
ISBN:9781473962101 (streaming video) :