Bournemouth Air Festival : use of social media.
Professor Nicole Ferdinand discusses festival and tourism management in the context of incorporating social media tools into an event. She provides actual data analysis, and explains the trends and challenges an event organizer may face utilizing social media.
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| Format: | Video |
| Language: | English |
| Language Notes: | Closed-captions in English. |
| Published: |
London, United Kingdom :
SAGE Publications Ltd,
2016.
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| Series: | SAGE video case studies.
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| Subjects: | |
| Online Access: | Connect to this streaming video |
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