A change of leader : the case of Apple.

Using Apple as a case study, Dr. Scott Taylor discusses change in leadership and the effect it can have on a corporation. Apple's leader, Steve Jobs, built an emotional relationship with consumers and employees through his charismatic leadership. After his death, corporate and customer response...

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Bibliographic Details
Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd, 2016.
Series:	SAGE video case studies.
Subjects:	Apple Computer, Inc. Leadership > Case studies. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video

Description
Summary:	Using Apple as a case study, Dr. Scott Taylor discusses change in leadership and the effect it can have on a corporation. Apple's leader, Steve Jobs, built an emotional relationship with consumers and employees through his charismatic leadership. After his death, corporate and customer responses were very different.
Physical Description:	1 online resource (1 video file (29 min., 11 sec.)) : sound, colour.
Audience:	Specialized.
ISBN:	9781473974883 (streaming video) :