Loizos Heracleous defines dual strategies.

Professor Loizos Heracleous explains the dichotomy of dual strategies, which is essentially focusing on two goals at once. He then uses real-world examples of companies that have successfully challenged the dual strategies paradox.

Bibliographic Details
Corporate Author: Sage Publications
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London, United Kingdom : SAGE Publications Ltd, 2016.
Series:SAGE video shorts.
Subjects:
Online Access:Connect to this streaming video
Description
Summary:Professor Loizos Heracleous explains the dichotomy of dual strategies, which is essentially focusing on two goals at once. He then uses real-world examples of companies that have successfully challenged the dual strategies paradox.
Physical Description:1 online resource (1 video file (1 min., 44 sec.)) : sound, colour.
Audience:Specialized.
ISBN:9781473957060 (streaming video) :