Cover Image

Global marketing /

Bibliographic Details
Main Author: Keegan, Warren J.
Other Authors: Green, Mark C.
Format: Book
Language:English
Published: Boston : Pearson, [2017]
Edition:Ninth Edition.
Subjects:
Export marketing.
Description
Item Description:Revised edition of the authors' Global marketing, 2015.
Physical Description:xx, 604 pages : color illustrations ; 28 cm.
ISBN:9780134129945 (alk. paper)
0134129946 (alk. paper)