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Bibliographic Details
Main Authors: Pride, William M., 1942- (Author), Ferrell, O. C. (Author)
Format: Book
Language:English
Published: Boston, MA, USA : Cengage Learning, [2018]
Edition:2018 edition.
Subjects:
Marketing > Textbooks.
Description
Physical Description:xxxi, 686 pages : color illustrations ; 28 cm
Bibliography:Includes bibliographical references and index.
ISBN:9781337272896
1337272892