APA (7th ed.) Citation

Pride, W. M., & Ferrell, O. C. (2018). Marketing (2018 edition.). Cengage Learning.

Chicago Style (17th ed.) Citation

Pride, William M., and O. C. Ferrell. Marketing. 2018 edition. Boston, MA, USA: Cengage Learning, 2018.

MLA (9th ed.) Citation

Pride, William M., and O. C. Ferrell. Marketing. 2018 edition. Cengage Learning, 2018.