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Consumer behavior /

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Bibliographic Details
Main Authors: Hoyer, Wayne D. (Author), MacInnis, Deborah J. (Author), Pieters, Rik (Author)
Format: Book
Language:English
Published: Boston : Cengage Learning, [2018]
Edition:7th edition.
Subjects:
Consumer behavior.
Description
Physical Description:xviii, 525 pages : color illustrations ; 28 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:9781305507272
1305507274