rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Sensory and aroma marketing
  name:
    name part: Sendra, Esther
    role:
      role term: editor.
  name:
    name part: Carbonell-Barrachina, Ángel A.
    role:
      role term: editor.
  type of resource: text
  origin info:
    place:
      place term: ne
    date issued: 2017
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: 146 pages : illustrations ; 24 cm.
  abstract: This book explains how sensory and aroma marketing is used by food companies to improve the sales of their products at different locations. It starts with an introductory section about the current relevance of this field, and the foundation of how senses can affect consumer behaviors. Then, it moves into different chapters highlighting the importance of each one of the senses in marketing strategies (smell, sight, sound, taste and touch). Perhaps for readers the role of smell, sight, smell and taste are obvious in selling strategies and in bringing positive experiences, memories and feelings, but the book also provides examples of how touch and sound guide consumer decisions. The final chapter looks into the future. Sensory and aroma marketing should be easily understood by university students interested in Food Science and Technology, make sensory marketing reachable and useful at the industry as well as at the academic and research levels. Readers will be able to answer questions which all consumers bear in mind. For example: is it possible to manipulate consumers in choosing a specific food by using a specific aroma or locating the product at a proper height in a supermarket, and is it possible to control how much time a consumer spends in a hypermarket by using a specific music rhythm?
  note: edited by Esther Sendra and Ángel A. Carbonell-Barrachina.
  note: Includes bibliographical references.
  subject:
    topic: Food
    topic: Sensory evaluation
  subject:
    topic: Consumer behavior
  subject:
    topic: Food and industry trade
  classification: TX546 .S42 2017
  classification: 641
  identifier: 9789086862986
  identifier: 9789086868414
  identifier: 9086862985
  identifier: 908686841X
  record info:
    record content source: WURST
    record creation date: 170609
    record change date: 20171016112445.0
    record identifier: in00003881555