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The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms /

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Bibliographic Details
Main Authors: Dempster, Craig (Author), Lee, John, 1974- (Author)
Corporate Author: ProQuest (Firm)
Format: eBook
Language:English
Published: Hoboken, New Jersey : Wiley, [2015]
Subjects:
Internet marketing.
Internet advertising.
Relationship marketing.
Social media > Marketing.
Customer relations.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • The age of the customer
  • The ad tech ecosystem
  • Introducing the platform marketer
  • Identity management.