rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: rise of the platform marketer
    sub title: performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms
  name:
    name part: Dempster, Craig
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Lee, John
    name part: 1974-
    role:
      role term: author.
  name:
    name part: ProQuest (Firm)
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: nju
    date issued: 2015
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource.
  table of contents: The age of the customer -- The ad tech ecosystem -- Introducing the platform marketer -- Identity management.
  note: Craig Dempster, John Lee.
  note: Includes index.
  note: Electronic resource.
  note: Includes bibliographical references and index.
  subject:
    topic: Internet marketing
  subject:
    topic: Internet advertising
  subject:
    topic: Relationship marketing
  subject:
    topic: Social media
    topic: Marketing
  subject:
    topic: Customer relations
  classification: HF5415.1265 .D457 2015
  classification: 658.8/72
  related item:
    title info:
      title: Rise of the platform marketer
    name:
      name part: Dempster, Craig.
    origin info:
      publisher: Hoboken, New Jersey : Wiley, [2015]
    identifier: (DLC) 2015006143
  related item:
    identifier: (DLC) 2015001922
  identifier: 9781119059998 (electronic bk.)
  identifier: 1119059992 (electronic bk.)
  identifier: 9781119059721
  identifier: 1119059720
  identifier: https://ebookcentral.proquest.com/lib/tamucs/detail.action
  record info:
    record content source: NhCcYBP
    record creation date: 150513
    record change date: 20221130132940.8
    record identifier: in00003881221