| Tag |
First Indicator |
Second Indicator |
Subfields |
| LEADER |
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| 001 |
in00003881221 |
| 006 |
m |o d | |
| 007 |
cr |n||||||||| |
| 008 |
150513s2015 njua o 001 0 eng d |
| 005 |
20221130132940.8 |
| 020 |
|
|
|a 9781119059998 (electronic bk.)
|
| 020 |
|
|
|a 1119059992 (electronic bk.)
|
| 020 |
|
|
|z 9781119059721
|
| 020 |
|
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|z 1119059720
|
| 024 |
8 |
|
|a 99976749899
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| 035 |
|
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|a (NhCcYBP)ebc1895341
|
| 035 |
|
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|a in00003881221
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| 040 |
|
|
|a NhCcYBP
|c NhCcYBP
|d UtOrBLW
|
| 050 |
|
4 |
|a HF5415.1265
|b .D457 2015
|
| 082 |
0 |
4 |
|a 658.8/72
|2 23
|
| 100 |
1 |
|
|a Dempster, Craig,
|e author.
|0 http://id.loc.gov/authorities/names/n2015009499
|
| 245 |
1 |
4 |
|a The rise of the platform marketer :
|b performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms /
|c Craig Dempster, John Lee.
|
| 264 |
|
1 |
|a Hoboken, New Jersey :
|b Wiley,
|c [2015]
|
| 300 |
|
|
|a 1 online resource.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 500 |
|
|
|a Includes index.
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 505 |
0 |
|
|a The age of the customer -- The ad tech ecosystem -- Introducing the platform marketer -- Identity management.
|
| 588 |
|
|
|a Description based on print version record.
|
| 500 |
|
|
|a Electronic resource.
|
| 650 |
|
0 |
|a Internet marketing.
|0 http://id.loc.gov/authorities/subjects/sh95005028
|
| 650 |
|
0 |
|a Internet advertising.
|0 http://id.loc.gov/authorities/subjects/sh94006992
|
| 650 |
|
0 |
|a Relationship marketing.
|0 http://id.loc.gov/authorities/subjects/sh96005326
|
| 650 |
|
0 |
|a Social media
|x Marketing.
|
| 650 |
|
0 |
|a Customer relations.
|0 http://id.loc.gov/authorities/subjects/sh85034963
|
| 655 |
|
7 |
|a Electronic books.
|2 local
|
| 700 |
1 |
|
|a Lee, John,
|d 1974-
|e author.
|0 http://id.loc.gov/authorities/names/n2015009792
|
| 710 |
2 |
|
|a ProQuest (Firm)
|0 http://id.loc.gov/authorities/names/n2007068018
|
| 776 |
1 |
8 |
|i Online version:
|a Dempster, Craig.
|t Rise of the platform marketer
|d Hoboken, New Jersey : Wiley, [2015]
|z 9781119059998
|w (DLC) 2015006143
|
| 776 |
1 |
8 |
|c Original
|z 9781119059721
|z 1119059720
|w (DLC) 2015001922
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/tamucs/detail.action?docID=1895341
|y Connect to the full text of this electronic book
|t 0
|
| 955 |
|
|
|a YBP purchased DDA e-records
|
| 980 |
|
|
|b 52.50
|g 1
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| 987 |
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|a ybp12405412
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| 999 |
f |
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|i 51e6e3ee-baee-3a14-93d3-70916523ba1a
|t 0
|
| 952 |
f |
f |
|a Texas A&M University
|b College Station
|c Electronic Resources
|d Available Online
|t 0
|e HF5415.1265 .D457 2015
|h Library of Congress classification
|
| 998 |
f |
f |
|a HF5415.1265 .D457 2015
|t 0
|l Available Online
|