Hispanic marketing : the power of the new Latino consumer /

Bibliographic Details
Main Authors:	Korzenny, Felipe (Author), Korzenny, Betty Ann, 1933- (Author), Chapa, Sindy, 1975- (Author)
Corporate Author:	EBSCOhost
Format:	eBook
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, 2017.
Edition:	Third edition.
Subjects:	Hispanic American consumers. Consumer behavior > United States. Target marketing > United States. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Revised edition of Hispanic marketing, 2012. Electronic resource.
Physical Description:	1 online resource.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781317422297 1317422295