Tourism marketing for cities and towns : using social media and branding /
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| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
London :
New York : Routledge, Taylor & Francis Group,
2017.
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| Edition: | Second Edition. |
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- Developing a marketing plan for tourism to cities and towns
- Building community support for tourism development
- Analyzing the city or town as a tourism product
- Analyzing the internal and external environment
- Determining marketing strategy using SWOT analysis
- Researching current and potential visitors
- Motivating, segmenting, and targeting visitors
- Developing an authentic brand image
- Using social media for content marketing
- Creating paid, owned, and earned media
- Promoting to tour groups and meeting planners
- Implementing and assessing the tourism marketing plan.