| Tag |
First Indicator |
Second Indicator |
Subfields |
| LEADER |
00000cam a22000001i 4500 |
| 001 |
in00003860439 |
| 006 |
m |o d | |
| 007 |
cr |n||||||||| |
| 008 |
170626s2017 enka ob 001 0 eng d |
| 005 |
20260609153729.3 |
| 020 |
|
|
|a 9781134858088 (electronic bk.)
|
| 020 |
|
|
|a 1134858086 (electronic bk.)
|
| 020 |
|
|
|z 9781138685185 (hardback)
|
| 020 |
|
|
|z 1138685186 (hardback)
|
| 020 |
|
|
|z 9781138685192 (pbk.)
|
| 020 |
|
|
|z 1138685194 (pbk.)
|
| 024 |
8 |
|
|a 40027235991
|
| 035 |
|
|
|a (NhCcYBP)EBSCO1467464
|
| 040 |
|
|
|a NhCcYBP
|c NhCcYBP
|d UtOrBLW
|
| 050 |
|
4 |
|a HT325
|b .K65 2017
|
| 082 |
0 |
4 |
|a 659.2/930776
|2 23
|
| 100 |
1 |
|
|a Kolb, Bonita M.,
|e author.
|0 http://id.loc.gov/authorities/names/no00029654
|
| 245 |
1 |
0 |
|a Tourism marketing for cities and towns :
|b using social media and branding /
|c Bonita Kolb.
|
| 250 |
|
|
|a Second Edition.
|
| 264 |
|
1 |
|a London :
|b New York :
|b Routledge, Taylor & Francis Group,
|c 2017.
|
| 300 |
|
|
|a 1 online resource.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 500 |
|
|
|a Revised edition of the author's Tourism Marketing for cities and towns, c2006.
|
| 504 |
|
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|a Includes bibliographical references and index.
|
| 505 |
0 |
|
|a Developing a marketing plan for tourism to cities and towns -- Building community support for tourism development -- Analyzing the city or town as a tourism product -- Analyzing the internal and external environment -- Determining marketing strategy using SWOT analysis -- Researching current and potential visitors -- Motivating, segmenting, and targeting visitors -- Developing an authentic brand image -- Using social media for content marketing -- Creating paid, owned, and earned media -- Promoting to tour groups and meeting planners -- Implementing and assessing the tourism marketing plan.
|
| 588 |
|
|
|a Description based on print version record.
|
| 500 |
|
|
|a Electronic resource.
|
| 650 |
|
0 |
|a City promotion.
|0 http://id.loc.gov/authorities/subjects/sh98002034
|
| 650 |
|
0 |
|a Tourism
|x Marketing.
|0 http://id.loc.gov/authorities/subjects/sh2008112936
|
| 655 |
|
7 |
|a Electronic books.
|2 local
|
| 710 |
2 |
|
|a EBSCOhost.
|
| 776 |
1 |
8 |
|c Original
|z 9781138685185
|z 1138685186
|z 9781138685192
|z 1138685194
|w (DLC) 2016044173
|
| 856 |
4 |
0 |
|u http://proxy.library.tamu.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1467464
|z Connect to the full text of this electronic book
|t 0
|
| 955 |
|
|
|a YBP purchased approval e-records
|
| 980 |
|
|
|b 240.00
|g 1
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| 987 |
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|a ybp13502924
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| 999 |
f |
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|s 372cd1f3-137f-3666-bdc4-be92ef9e17b6
|i 240f3e9e-1486-37de-9c7d-721769fab508
|t 0
|
| 952 |
f |
f |
|a Texas A&M University
|b College Station
|c Electronic Resources
|s www_evans
|d Available Online
|t 0
|e HT325 .K65 2017
|h Library of Congress classification
|
| 998 |
f |
f |
|a HT325 .K65 2017
|t 0
|l Available Online
|