Cover Image

Handbook of research on consumerism and buying behavior in developing nations /

Bibliographic Details
Corporate Author: IGI Global Online
Other Authors: Gbadamosi, Ayantunji (Editor)
Format: eBook
Language:English
Published: Hershey, PA : Business Science Reference, [2016]
Subjects:
Consumer behavior > Developing countries.
Consumers > Attitudes.
Customer relations > Developing countries.
Marketing > Developing countries > Management.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references (pages 474-553) and index.
ISBN:1522502831 (electronic bk.)
9781522502838 (electronic bk.)
DOI:10.4018/978-1-5225-0282-1