Advances in advertising research. bridging the gap between advertising academia and practice / Vol. VII :

Bibliographic Details
Corporate Author: ProQuest (Firm)
Other Authors: Christodoulides, George (Editor), Stathopoulou, Anastasia (Editor), Eisend, Martin (Editor)
Format: eBook
Language:English
Published: Wiesbaden : Springer Gabler, [2017]
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references.
ISBN:9783658152208
3658152206