Brand vs. wild : building resilient brands for harsh business environments /

Bibliographic Details
Main Author:	Lewis, Jonathan David (Author)
Corporate Author:	EBSCOhost
Format:	eBook
Language:	English
Published:	New York, NY : Routledge, 2017.
Subjects:	Branding (Marketing) Brand name products > Management. Product management. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	1 online resource.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781351736312 (electronic bk.) 1351736310 (electronic bk.)