Research handbook of innovation and creativity for marketing management /

Bibliographic Details
Corporate Author:	ProQuest (Firm)
Other Authors:	Shiu, Eric C. C. (Editor)
Format:	eBook
Language:	English
Published:	Cheltenham, UK : Edward Elgar Publishing, [2017]
Series:	Research handbooks in business and management series
Subjects:	Marketing > Management. Electronic books.
Online Access:	Connect to the full text of this electronic book