Cover Image

How innovation really works /

Bibliographic Details
Main Author: Knott, Anne Marie (Author)
Format: Book
Language:English
Published: New York : McGraw-Hill, [2017]
Subjects:
Technological innovations > Management.
Research, Industrial.
Table of Contents:
  • The problem: flying blind
  • Misconception 1: small companies are more innovative
  • Misconception 2: uncontested markets are good for innovation
  • Misconception 3: spending more on R & D increases innovation
  • Misconception 4: companies need more radical innovation
  • Misconception 5: open innovation turbocharges R & D
  • Misconception 6: R & D needs to be more relevant
  • Misconception 7: Wall Street rewards innovation
  • The promise of RQ: restoring growth
  • Behind RQ: what it really is and how to find yours.