Socio-economic perspectives on consumer engagement and buying behavior /
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Hershey :
Business Science Reference,
[2017]
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- Foreword
- Preface
- Acknowledgment
- Social perspectives of consumer behavior and engagement
- The concept of "consumerism" from a consumer activist perspective / Ioanna Papasolomou, Marketing Department, Business School, University of Nicosia, Cyprus
- Social impact on consumer behaviour
- consumer boycotts as a consumerism activity / Dursun Yener, Istanbul Medeniyet University, Turkey
- Fuel efficient vehicles : the role of social marketing / Lisa Watson, University of Regina, Canada, Anne M. Lavack, Thompson Rivers University, Canada
- Customer satisfaction in the consumption of green products / Violeta Sima, Petroleum-Gas University of Ploieti, Romania, Ileana Georgiana Gheorghe, Petroleum-Gas University of Ploieti, Romania
- Consumer behavior and engagement in the nexus of marketing and technology
- Marketing 4.0 enhancing consumer-brand engagement with big data analysis / Ana Isabel Jiménez-Zarco, Open University of Catalonia, Spain, Asher Rospigliosi, Brighton University UK, María Pilar Martínez-Ruiz, University of Castilla la Mancha, Spain, Alicia Izquierdo-Yusta, University of Burgos, Spain
- Effective surveillance management during service encounters : a conceptual framework / Angelo Bonfanti, University of Verona, Italy
- Consumer information systems research agenda : meeting challenges for interactive television service development / Tuure Tuunanen, University of Jyväskylä, Finland, Michael D. Myers, University of Auckland, New Zealand
- Consumer information systems as services : study of emerging IPTV market in New Zealand / Tuure Tuunanen, University of Jyväskylä, Finland, Lesley Gardner, University of Auckland, Newzealand, Martin Bastek, Deloitte Germany
- About the e-commerce activities in Finnish Lapland : perspectives of consumers and entrepreneurs : e-commerce in Lapland / Rauno Rusko, University of Lapland, Finland, Joni Pekkala, University of Lapland, Finland
- Consumer behavior and engagement from a macro economic context
- Do stock markets comove in emerging economies? / Sadullah Çelik, Marmara University,Turkey
- Emel Baydan, Marmara University, Turkey
- Nowcasting capacity utilization in turkey : a continuous wavelet analysis / Özlem Taseven, Dou University, Turkey
- Consumer behavior and engagement : industry and corporate cases
- Consumption and well-being : collecting experiences rather than material possessions / Sandra Maria Correia Loureiro, Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU/UNIDE) and SOCIUS, Portugal
- The effect of the marketing strategy on performance of the pharmaceutical sector / Irene Samanta , Piraeus University of Applied Sciences, Greece
- The aural nature of atmosphere in a retail setting / Sanda Renko, University of Zagreb, Croatia, Tomislav Gregur, University of Zagreb, Croatia
- Enhancing retailer-consumers relationship through everyday sustainability : McDonald's in Italy / Elena Candelo, University of Torino, Italy, Cecilia Casalegno, University of Torino, Italy, Chiara Civera, University of Torino, Italy
- Conquering the digital customer : how Zara is confronting the digital innovation revolution / Eric Viardot , EADA Business School, Spain, Petra A. Nylund, University of Vic, Spain
- Compilation of references
- About the contributors
- Index.