rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Socio-economic perspectives on consumer engagement and buying behavior
  name:
    name part: Kaufmann, Hans Ruediger
    name part: 1958-
    role:
      role term: editor.
  name:
    name part: Panni, Mohammad Fateh Ali Khan
    name part: 1981-
    role:
      role term: editor.
  name:
    name part: IGI Global Online
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: pau
    date issued: 2017
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource.
  table of contents: Foreword -- Preface -- Acknowledgment -- Social perspectives of consumer behavior and engagement -- The concept of "consumerism" from a consumer activist perspective / Ioanna Papasolomou, Marketing Department, Business School, University of Nicosia, Cyprus -- Social impact on consumer behaviour -- consumer boycotts as a consumerism activity / Dursun Yener, Istanbul Medeniyet University, Turkey -- Fuel efficient vehicles : the role of social marketing / Lisa Watson, University of Regina, Canada, Anne M. Lavack, Thompson Rivers University, Canada -- Customer satisfaction in the consumption of green products / Violeta Sima, Petroleum-Gas University of Ploieti, Romania, Ileana Georgiana Gheorghe, Petroleum-Gas University of Ploieti, Romania -- Consumer behavior and engagement in the nexus of marketing and technology -- Marketing 4.0 enhancing consumer-brand engagement with big data analysis / Ana Isabel Jiménez-Zarco, Open University of Catalonia, Spain, Asher Rospigliosi, Brighton University UK, María Pilar Martínez-Ruiz, University of Castilla la Mancha, Spain, Alicia Izquierdo-Yusta, University of Burgos, Spain -- Effective surveillance management during service encounters : a conceptual framework / Angelo Bonfanti, University of Verona, Italy -- Consumer information systems research agenda : meeting challenges for interactive television service development / Tuure Tuunanen, University of Jyväskylä, Finland, Michael D. Myers, University of Auckland, New Zealand -- Consumer information systems as services : study of emerging IPTV market in New Zealand / Tuure Tuunanen, University of Jyväskylä, Finland, Lesley Gardner, University of Auckland, Newzealand, Martin Bastek, Deloitte Germany -- About the e-commerce activities in Finnish Lapland : perspectives of consumers and entrepreneurs : e-commerce in Lapland / Rauno Rusko, University of Lapland, Finland, Joni Pekkala, University of Lapland, Finland -- Consumer behavior and engagement from a macro economic context -- Do …
  note: Hans Ruediger Kaufmann, University of Applied Management Studies Mannheim, Germany & University of Nicosia, Cyprus, Mohammad Fateh Ali Khan Panni, City University, Bangladesh, [editors].
  note: Electronic resource.
  note: Includes bibliographical references (pages 356-411) and index.
  subject:
    topic: Consumer behavior
  subject:
    topic: Customer relations
  subject:
    topic: Electronic commerce
  classification: HF5415.32 .S5966 2017
  classification: 658.8/342
  related item:
    identifier: (DLC) 2016054471
  identifier: 1522521402 (electronic bk.)
  identifier: 9781522521402 (electronic bk.)
  identifier: 1522521399 (hardcover)
  identifier: 9781522521396 (hardcover)
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: NhCcYBP
    record creation date: 170309
    record change date: 20210728130347.0
    record identifier: in00003849865