http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Socio-economic perspectives on consumer engagement and buying behavior
Foreword -- Preface -- Acknowledgment -- Social perspectives of consumer behavior and engagement -- The concept of "consumerism" from a consumer activist perspective / Ioanna Papasolomou, Marketing Department, Business School, University of Nicosia, Cyprus -- Social impact on consumer behaviour -- consumer boycotts as a consumerism activity / Dursun Yener, Istanbul Medeniyet University, Turkey -- Fuel efficient vehicles : the role of social marketing / Lisa Watson, University of Regina, Canada, Anne M. Lavack, Thompson Rivers University, Canada -- Customer satisfaction in the consumption of green products / Violeta Sima, Petroleum-Gas University of Ploieti, Romania, Ileana Georgiana Gheorghe, Petroleum-Gas University of Ploieti, Romania -- Consumer behavior and engagement in the nexus of marketing and technology -- Marketing 4.0 enhancing consumer-brand engagement with big data analysis / Ana Isabel Jiménez-Zarco, Open University of Catalonia, Spain, Asher Rospigliosi, Brighton University UK, María Pilar Martínez-Ruiz, University of Castilla la Mancha, Spain, Alicia Izquierdo-Yusta, University of Burgos, Spain -- Effective surveillance management during service encounters : a conceptual framework / Angelo Bonfanti, University of Verona, Italy -- Consumer information systems research agenda : meeting challenges for interactive television service development / Tuure Tuunanen, University of Jyväskylä, Finland, Michael D. Myers, University of Auckland, New Zealand -- Consumer information systems as services : study of emerging IPTV market in New Zealand / Tuure Tuunanen, University of Jyväskylä, Finland, Lesley Gardner, University of Auckland, Newzealand, Martin Bastek, Deloitte Germany -- About the e-commerce activities in Finnish Lapland : perspectives of consumers and entrepreneurs : e-commerce in Lapland / Rauno Rusko, University of Lapland, Finland, Joni Pekkala, University of Lapland, Finland -- Consumer behavior and engagement from a macro economic context -- Do stock markets comove in emerging economies? / Sadullah Çelik, Marmara University,Turkey -- Emel Baydan, Marmara University, Turkey -- Nowcasting capacity utilization in turkey : a continuous wavelet analysis / Özlem Taseven, Dou University, Turkey -- Consumer behavior and engagement : industry and corporate cases -- Consumption and well-being : collecting experiences rather than material possessions / Sandra Maria Correia Loureiro, Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU/UNIDE) and SOCIUS, Portugal -- The effect of the marketing strategy on performance of the pharmaceutical sector / Irene Samanta , Piraeus University of Applied Sciences, Greece -- The aural nature of atmosphere in a retail setting / Sanda Renko, University of Zagreb, Croatia, Tomislav Gregur, University of Zagreb, Croatia -- Enhancing retailer-consumers relationship through everyday sustainability : McDonald's in Italy / Elena Candelo, University of Torino, Italy, Cecilia Casalegno, University of Torino, Italy, Chiara Civera, University of Torino, Italy -- Conquering the digital customer : how Zara is confronting the digital innovation revolution / Eric Viardot , EADA Business School, Spain, Petra A. Nylund, University of Vic, Spain -- Compilation of references -- About the contributors -- Index.
Hans Ruediger Kaufmann, University of Applied Management Studies Mannheim, Germany & University of Nicosia, Cyprus, Mohammad Fateh Ali Khan Panni, City University, Bangladesh, [editors].
Includes bibliographical references (pages 356-411) and index.