Cover Image

Socio-economic perspectives on consumer engagement and buying behavior /

Bibliographic Details
Corporate Author: IGI Global Online
Other Authors: Kaufmann, Hans Ruediger, 1958- (Editor), Panni, Mohammad Fateh Ali Khan, 1981- (Editor)
Format: eBook
Language:English
Published: Hershey : Business Science Reference, [2017]
Subjects:
Consumer behavior.
Customer relations.
Electronic commerce.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references (pages 356-411) and index.
ISBN:1522521402 (electronic bk.)
9781522521402 (electronic bk.)
DOI:10.4018/978-1-5225-2139-6