rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: More is more
    sub title: how the best companies go farther and work harder to create knock-your-socks off customer experiences
  name:
    name part: Morgan, Blake
    name part: (Marketing researcher)
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: EBSCOhost
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: nyu
    date issued: 2017
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource.
  table of contents: Introduction: what is customer experience : and why is it important? -- The customer experience today and tomorrow -- The current state of customer experience -- Customers want to do business on their terms -- The growing role of technology in customer experience -- Cleaning up a mess of big data and marketing -- Creating knock-your-socks-off customer experience: D.O.M.O.R.E -- Design something special -- Offer a strong employee experience -- Modernize with technology -- Obsess over the customer -- Reward responsibility and accountability -- Embrace disruption and innovation -- Designing the customer experience of the future -- The six rings of the modern customer experience -- Culture, vision, and priorities -- Generational customer experience -- Making it right with your customers -- A focus on quarterly profits kills long-term growth -- Conclusion -- Notes -- References -- Index.
  note: Blake Morgan.
  note: Electronic resource.
  note: Includes bibliographical references and index.
  subject:
    topic: Customer services
    topic: Management
  classification: HF5415.5 .M664 2017
  classification: 658.8/12
  related item:
    identifier: (DLC) 2016057639
  identifier: 9781351694483 (electronic bk.)
  identifier: 1351694480 (electronic bk.)
  identifier: 9781138046788 (hardback : alk. paper)
  identifier: 1138046787 (hardback : alk. paper)
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: NhCcYBP
    record creation date: 170509
    record change date: 20260609153558.2
    record identifier: in00003848962