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Gender, design and marketing : how gender drives our perception of design and marketing /

Bibliographic Details
Main Author: Moss, Gloria
Corporate Author: ProQuest (Firm)
Format: eBook
Language:English
Published: Farnham, Surrey ; Burlington, VT : Gower, [2009]
Subjects:
Consumer behavior.
Marketing > Sex differences.
Commercial art > Sex differences.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references (pages 209-235) and index.
ISBN:9781351934527 (electronic bk.)
135193452X (electronic bk.)