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Marketing and American consumer culture : a cultural studies analysis /

Bibliographic Details
Main Author: Berger, Arthur Asa (Author)
Corporate Author: ProQuest (Firm)
Format: eBook
Language:English
Published: Cham, Switzerland : Springer, [2016]
Series:Palgrave pivot.
Subjects:
Marketing > Social aspects > United States.
Consumption (Economics) > United States.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Introduction: Martians and Marketing
  • Chapter1: The Semiotics of Marketing: Selling with Signs
  • Chapter 2: A Psychoanalytic Approach to Marketing
  • Chapter 3: Sociological Theory: The Group Sells
  • Chapter 4: Marxism and Marketing
  • Chapter 5: The Anthropology of Marketing
  • Chapter 6: Marketing Memes: Antiquity and Modernity
  • Chapter 7: Marketing the Self
  • Chapter 8: Marketing Something: Advertising Cruise Tourism
  • Chapter 9: Marketing the President: Political Marketing
  • Chapter 10: Marketing to Millenials
  • Chapter 11: Marketing and Social Media
  • Chapter 12: Marketing Countries: Selling the USA
  • Chapter 13: Marketing Theory
  • Chapter 14: Ernest Dichter's The Strategy of Desire
  • Coda: Marketing and Martians.