rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing and American consumer culture
    sub title: a cultural studies analysis
  name:
    name part: Berger, Arthur Asa
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: ProQuest (Firm)
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: sz
    date issued: 2016
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource.
  table of contents: Introduction: Martians and Marketing -- Chapter1: The Semiotics of Marketing: Selling with Signs -- Chapter 2: A Psychoanalytic Approach to Marketing -- Chapter 3: Sociological Theory: The Group Sells -- Chapter 4: Marxism and Marketing -- Chapter 5: The Anthropology of Marketing -- Chapter 6: Marketing Memes: Antiquity and Modernity -- Chapter 7: Marketing the Self -- Chapter 8: Marketing Something: Advertising Cruise Tourism -- Chapter 9: Marketing the President: Political Marketing -- Chapter 10: Marketing to Millenials -- Chapter 11: Marketing and Social Media -- Chapter 12: Marketing Countries: Selling the USA -- Chapter 13: Marketing Theory -- Chapter 14: Ernest Dichter's The Strategy of Desire -- Coda: Marketing and Martians.
  note: Arthur Asa Berger.
  note: Electronic resource.
  note: Includes bibliographical references and index.
  subject:
    geographic code: n-us---
  subject:
    topic: Marketing
    topic: Social aspects
    geographic: United States
  subject:
    topic: Consumption (Economics)
    geographic: United States
  classification: HF5415.1 .B47 2016
  classification: 658.800973
  related item:
    title info:
      title: Marketing and American Consumer Culture : A Cultural Studies Analysis
    name:
      name part: Berger, Arthur Asa
    origin info:
      publisher: Cham : Springer International Publishing,c2016
  related item:
    title info:
      title: Palgrave pivot
  identifier: 9783319473284
  identifier: 331947328X
  identifier: 9783319473277
  identifier: 3319473271
  identifier: https://ebookcentral.proquest.com/lib/tamucs/detail.action
  record info:
    record content source: NhCcYBP
    record creation date: 161231
    record change date: 20250816205914.1
    record identifier: in00003847341