Vintage marketing differentiation : the origins of marketing and branding strategies /

Bibliographic Details
Main Authors: Williams, Robert L., Jr (Author), Williams, Helena A. (Author)
Corporate Author: ProQuest (Firm)
Format: eBook
Language:English
Published: New York, NY : Palgrave Macmillan, [2017]
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:9781137387219
1137387211