Handbook of research on strategic alliances and value co-creation in the service industry /
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA :
IGI Global/Business Science Reference,
[2017]
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| Series: | Advances in hospitality, tourism, and the services industry book series.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- Title Page; Copyright Page; Book Series; Editorial Advisory Board; List of Contributors; Table of Contents; Detailed Table of Contents; Foreword; Preface; Acknowledgment; Section 1: Strategy, Service Dominant Logic and Value Co-Creation Fundamentals; Chapter 1: Strategic Relationships; Chapter 2: Engineering Value Co-Creation in Product-Service Systems; Chapter 3: Co-Creation Emerging in Markets and with Consumers; Chapter 4: The Importance of Customer Satisfaction and Customer Loyalty in the Service Sector; Chapter 5: The Interactive Approach to Exploring Value Co-Creation
- Chapter 20: Co-Creation and Healthcare Operations ManagementChapter 21: Value Co-Creation in Fitness Centers; Compilation of References; About the Contributors; Index
- Section 2: Organizational Value Co-Creation (e.g., Projects as Service, Agile Service, and Supply Chain Value Co-Creation)Chapter 6: Role of PR in Relations Management with Strategic Partners Leading to Value Co-Creation; Chapter 7: Service Capability Analysis as a Contribution to Co-Creation; Chapter 8: Co-Creating Value Derivations in a Service System Journey; Chapter 9: Value Co-Creation Approach for Improving Performance of Outsourced Projects; Chapter 10: An Analysis of the Agile Theory and Methods in the Light of the Principles of the Value Co-Creation
- Section 3: General Value Co-CreationChapter 11: Social Media Marketing and Value Co-Creation; Chapter 12: Strategic IT Alignment in Service Sector; Chapter 13: QPLAN; Section 4: Case Studies of Value Co-Creation; Chapter 14: Balancing Value Co-Creation; Chapter 15: Value Co-Creation in Education; Chapter 16: Student-Faculty Joint Research as a Strategic Alliance for Knowledge Co-Creation in Academia; Chapter 17: Mobile Services for Development; Chapter 18: E-Service Innovation in Rural Africa Through Value Co-Creation; Chapter 19: Modelling and Simulation Perspective in Service Design