Green marketing and environmental responsibility in modern corporations /
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| Format: | eBook |
| Language: | English |
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Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) :
IGI Global,
[2017]
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- Green marketing as a tool for reducing environmental footprint of the construction industry / Begum Sertyesilisik
- The G4 initiatives: go green global gear up initiatives / Sudha Bhuvaneswari Kannan
- Green consumption: a study to understand consumers' organic food consumption / Ozan Kaya, Feridun Duman
- Emerging strategies in green marketing within the new sustainability paradigm: strategies in green marketing / Manoj Kumar
- Consumers' intentions to purchase organic food products / Syaidatina Akila Mohamad Azizan, Norazah Mohd Suki
- The impact of green attributes from suppliers on supply chain performance / Jose Roberto Mendoza Fong [and 4 others]
- Why do companies engage in green marketing?: alternative green marketing strategies and the motivations for the green marketing approach / Özge Kirezli, Melis Kaytaz Yigit
- Practice of green marketing activities in the organic agricultural sector in Turkey / Veysel Asoglu, Halil Ibrahim Sengün
- Eco-friendly culpabilities of modern corporates on ecological marketing: an overview / Thangasamy Esakki
- Correlations between awareness of green marketing, corporate social responsibility, product image, corporate reputation, and consumer purchase intention / Norazah Mohd Suki, Norbayah Mohd Suki
- An overview of electric vehicle technology: a vision towards sustainable transportation / Nadia Adnan [and 4 others]
- A comparative study on GFT adoption behaviour among Malaysian paddy farmers / Nadia Adnan, Shahrina Md Nordin, Amir Noor Noor.