Driving tourism through creative destinations and activities /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Kiráľová, Alzbeta (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : IGI Global, Business Science Reference, [2017]
Series:	Advances in hospitality, tourism, and the services industry book series.
Subjects:	Tourism > Marketing. Tourism. Coopetition Destination management Marketing considerations Online destination images Service development Small tourism destinations Social networking Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Systems approach as a creative driving force for a tourism destination / Tadeja Jere-Jakulin
Tourists' motivations and repeater segments in Japanese spa destinations / Hiromi Kamata
An exploratory study of online destination images via user-generated content for southeastern rural Transylvania / Androniki Kavoura, Florin Nechita
Creativity as a tool of tourism development / Alzbeta Kiráľová
Marketing communication of SMEs acting in creative tourism / Petra Koudelková
Creative tourism in successful destination management as a solution of systemic crisis in Slovak tourism / Andrej Malachovský
Policies and skills for creative tourism in emerging destinations of the Adriatic: Istria, Apulia, and Albania / Salvatore Giuseppe Maria Messina, Blerina Korreshi Gega, Juan Ignacio Pulido-Fernández
Doing, using, interacting: towards a new understanding of tourism innovation processes / Sara Nordin, Anne-Mette Hjalager
Social media and creativity: how to engage users and tourists / Antonín Pavlícek
Innovation in tourism service development in Budapest: the creative synergy of literature and gastronomy / Tamara Rátz
Enhancing coopetition among small tourism destinations by creativity / Francesco Redi
Driving tourism through sport event in the Lipno region: first summer Olympic park in the Czech Republic / Petr Studnicka, Pavel Attl
Using social networks to create and share experiences in creative tourism / Róbert Stefko, Martin Mudrík
Creative tourist experience: role of destination management organizations / Amitabh Upadhya, Mohit Vij
Creativity as a driver of tourism growth / Ewa Wszendybył-Skulska.