rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: A
    title: practitioner's guide to account-based marketing
    sub title: accelerating growth in strategic accounts
  name:
    name part: Burgess, Bev
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Munn, Dave
    role:
      role term: author.
  name:
    name part: ProQuest (Firm)
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: enk
    date issued: 2017
    copyright date: 2017
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource.
  table of contents: The essentials of account-based marketing -- Building the right foundations for account-based marketing -- Investing in the right tools and technologies -- Deciding which accounts to focus on -- The abm adoption model -- Account-based marketing step-by-step -- Knowing what is driving the account -- Playing to the client's needs -- Mapping and profiling stakeholders -- Developing targeted value propositions -- Planning integrated sales and marketing campaigns -- Executing integrated campaigns -- Evaluating results and updating plans -- Developing your career as an account-based marketer -- The competencies you need to do account-based marketing -- Managing your abm career -- Index.
  note: Bev Burgess, Dave Munn.
  note: Electronic resource.
  note: Includes bibliographical references and index.
  subject:
    topic: Marketing
    topic: Key accounts
  subject:
    topic: Selling
    topic: Key accounts
  subject:
    topic: Relationship marketing
  subject:
    topic: Industrial marketing
    topic: Management
  classification: HF5415.122 .B867 2017
  classification: 658.8/04
  related item:
    title info:
      title: Practitioner's guide to account-based marketing
    name:
      name part: Burgess, Bev, author.
    origin info:
      publisher: New York : Kogan Page Limited, [2017]
    identifier: (DLC) 2016050881
  identifier: 9780749479909
  identifier: 0749479906
  identifier: 9780749479893
  identifier: 2017002847
  identifier: https://ebookcentral.proquest.com/lib/tamucs/detail.action
  record info:
    record content source: NhCcYBP
    record creation date: 170123
    record change date: 20250816211034.6
    record identifier: in00003839552