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Consumer-driven innovation in food and personal care products /

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Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in this essential collection. The business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside me...

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Bibliographic Details
Corporate Authors: Knovel (Firm), New Zealand. Plant & Food Research
Other Authors: Jaeger, Sara R., MacFie, H. J. H.
Format: eBook
Language:English
Published: Oxford : Woodhead Pub., 2010.
Series:Woodhead Publishing in food science, technology, and nutrition ; no. 195.
Subjects:
Food industry and trade > Technological innovations.
Cosmetics > Technological innovations.
Food Industry.
TECHNOLOGY & ENGINEERING > Food Science.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • pt. I. New product development head-on : trends, processes and perspectives
  • pt. II. Hedonic scaling in new product development : past, present and future
  • pt. III. Consumer research methods in new product development
  • pt. IV. Statistics and new product development
  • pt. V. New product development in the future : new consumer trends, new science.