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Consumer-driven innovation in food and personal care products /

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Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in this essential collection. The business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside me...

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Bibliographic Details
Corporate Authors: Knovel (Firm), New Zealand. Plant & Food Research
Other Authors: Jaeger, Sara R., MacFie, H. J. H.
Format: eBook
Language:English
Published: Oxford : Woodhead Pub., 2010.
Series:Woodhead Publishing in food science, technology, and nutrition ; no. 195.
Subjects:
Food industry and trade > Technological innovations.
Cosmetics > Technological innovations.
Food Industry.
TECHNOLOGY & ENGINEERING > Food Science.
Electronic books.
Online Access:Connect to the full text of this electronic book

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