Food product development /
Product development is the lifeblood of the food industry, from refining an established product range to developing completely new products. It is, however, a process fraught with risk that often ends in failure. So what then are the keys to making the process a success? Drawing on a wealth of exper...
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
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Boca Raton, Fla. : Cambridge, England :
CRC Press ; Woodhead Pub.,
2001.
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| Series: | Woodhead Publishing in food science and technology.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Product development is the lifeblood of the food industry, from refining an established product range to developing completely new products. It is, however, a process fraught with risk that often ends in failure. So what then are the keys to making the process a success? Drawing on a wealth of experience gathered over 40 years, Food product development provides the answers. The first half of the book examines the four core elements of product development:- the business strategy directing product development; the various steps in the product development process; the knowledge required to fuel the process; the need for keeping the product development focused on the consumers needs and aspirations. The second part of the book looks at managing the product development process in practice with four case studies of successful product launches. It also discusses how to evaluate and improve the process to make future product innovation more successful. Filled with examples and practical suggestions, and written by a distinguished team with unrivalled academic and industry expertise, Food product development is a essential guide for R & D and product development staff, and all managers concerned with this key issue throughout the food industry. Provides comprehensive coverage of the complete product development processIncludes a range of international case studies from various sectors of the food industryWritten by a distinguished international panel of experts. |
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| Item Description: | Electronic resource. |
| Physical Description: | 1 online resource (xi, 380 pages) : illustrations. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1591243386 9781591243380 9781855734685 1855734680 9780849312090 0849312094 185573639X 9781855736399 |