Advances in Advertising Research VIII : challenges in an sge of dis-engagement /

Bibliographic Details
Corporate Authors:	International Conference on Research in Advertising University of Ljubljana, ProQuest (Firm)
Other Authors:	Zabkar, Vesna, Eisend, Martin
Format:	Conference Proceeding eBook
Language:	English
Published:	Wiesbaden, Germany : Springer Gabler, [2017]
Series:	Research (Wiesbaden, Germany)
Subjects:	Advertising > Research > Congresses. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	"European Advertising Academy." Ljubljana, the European Green Capital 2016, was the venue for the 15th ICORIA conference, hosted by the University of Ljubljana, aculty of Economics, in June/July, 2016. Electronic resource.
Physical Description:	1 online resource.
Bibliography:	Includes bibliographical references.
ISBN:	9783658187316 365818731X