http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
aligning sales and marketing to shape and deliver profitable customer value propositions
Chapter1 -- Unlocking Customer Value Chapter2 -- What is Value? Chapter3 -- Value Propositions Chapter4 -- Value Conversations Chapter5 -- Unearthing Customer Value Chapter6 -- From Value Propositions to solutions Chapter7 -- Developing Coherent Campaigns Chapter8 -- Align or Die Chapter9 -- New Value Curve.
Simon Kelly, Paul Johnston, Stacey Danheiser.