rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Value-ology
    sub title: aligning sales and marketing to shape and deliver profitable customer value propositions
  name:
    name part: Kelly, Simon
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: ProQuest (Firm)
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: sz
    date issued: 2017
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource.
  table of contents: Chapter1 -- Unlocking Customer Value Chapter2 -- What is Value? Chapter3 -- Value Propositions Chapter4 -- Value Conversations Chapter5 -- Unearthing Customer Value Chapter6 -- From Value Propositions to solutions Chapter7 -- Developing Coherent Campaigns Chapter8 -- Align or Die Chapter9 -- New Value Curve.
  note: Simon Kelly, Paul Johnston, Stacey Danheiser.
  note: Electronic resource.
  subject:
    topic: Marketing
  subject:
    topic: Business
  subject:
    topic: Industrial management
    topic: Environmental aspects
  subject:
    topic: Organization
  subject:
    topic: Planning
  subject:
    topic: Manpower policy
  classification: HF5415 .S56 2017
  classification: 658.8
  identifier: 9783319456263
  identifier: 3319456261
  identifier: 3319456253
  identifier: 9783319456256
  identifier: https://ebookcentral.proquest.com/lib/tamucs/detail.action
  record info:
    record content source: NhCcYBP
    record creation date: 170202
    record change date: 20250816204157.6
    record identifier: in00003826865