Visual branding : a rhetorical and historical analysis /

Bibliographic Details

Main Authors:	McQuarrie, Edward F. (Author), Phillips, Barbara J., 1966- (Author)
Corporate Author:	ProQuest (Firm)
Format:	eBook
Language:	English
Published:	Cheltenham, Glos, UK ; Northampton, Massachusetts, USA : Edward Elgar Publishing, [2016]
Subjects:	Branding (Marketing) Electronic books.
Online Access:	Connect to the full text of this electronic book