Strategic marketing management in Asia : case studies and lessons across industries /

Bibliographic Details
Other Authors:	Andaleeb, Syed Saad (Editor), Ḥasan, Khālid (Editor)
Format:	Book
Language:	English
Published:	Bingley, UK : Emerald, 2017.
Edition:	First edition.
Subjects:	Marketing > Asia > Management.

Description
Physical Description:	xxxvi, 552 pages : illustrations ; 23 cm.
Bibliography:	Includes bibliographical references.
ISBN:	9781786357465 1786357461