Broadcast pharmaceutical advertising in the United States : primetime pill pushers /

Bibliographic Details
Main Author:	Applequist, Janelle (Author)
Format:	Book
Language:	English
Published:	Lanham, Maryland : Lexington Books, [2016]
Subjects:	Advertising > Drugs > United States. Direct-to-consumer prescription drug advertising > United States. Pharmaceutical Preparations > economics. Direct-to-Consumer Advertising. Television > economics. United States.

Table of Contents:

The nature of the pharmaceutical advertising industry : direct-to-consumer advertising in the United States
Theoretical foundations : toward an analysis of DTCA
Analyses of DTCA on primetime television
DTC advertisements : a triangulated approach
The commercial elements of constructing a drug : a textual analysis of a Yaz advertisement
Looking forward.