Broadcast pharmaceutical advertising in the United States : primetime pill pushers /

Bibliographic Details
Main Author:	Applequist, Janelle (Author)
Format:	Book
Language:	English
Published:	Lanham, Maryland : Lexington Books, [2016]
Subjects:	Advertising > Drugs > United States. Direct-to-consumer prescription drug advertising > United States. Pharmaceutical Preparations > economics. Direct-to-Consumer Advertising. Television > economics. United States.

Description
Physical Description:	xix, 147 pages ; 24 cm.
Bibliography:	Includes bibliographical references (pages 127-141) and index.
ISBN:	9781498539517 1498539513