Funding philanthropy : Dr. Barnardo's metaphors, narratives and spectacles /

Funding philanthropy investigates Dr. Barnardo's work and philanthropic 'empire' as early manifestations of promotional and branding mechanisms in the mid- to late Victorian period, processes that would seem commonplace by the mid- to late twentieth century. Barnardo possessed a strat...

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Bibliographic Details
Main Author:	Ash, Susan (Author)
Format:	Book
Language:	English
Published:	Liverpool : Liverpool University Press, 2016.
Subjects:	Barnardo, Thomas John, > 1845-1905. Dr Barnardo's Homes. Humanitarianism > England > London > History. Charities > England > London > History. Public welfare > England > London > History. London (England)

Table of Contents:

Acknowledgements
Preface. Part 1 Metaphor : The "open door:" metaphor and promoting the Barnardo brand. Part 2 Narrative : Narrative: raising affect, raising funds
Dr. Barnardo's "young helpers:" agency, philanthropy and juvenile periodicals
The "queen of shades" and a "Gothicized" London. Part 3 Spectacle : Barnardo's bazaars: desire and restraint, consumption and self-denial
"Panoramas" and "living pictures:" Dr. Barnardo's annual meetings. Afterword
References
Index.