rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Funding philanthropy
    sub title: Dr. Barnardo's metaphors, narratives and spectacles
  name:
    name part: Ash, Susan
    role:
      role term: creator
    role:
      role term: author.
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: enk
    date issued: 2016
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: 259 pages : illustrations ; 24 cm.
  abstract: Funding philanthropy investigates Dr. Barnardo's work and philanthropic 'empire' as early manifestations of promotional and branding mechanisms in the mid- to late Victorian period, processes that would seem commonplace by the mid- to late twentieth century. Barnardo possessed a strategic sense of what would excite people's interest and pity, as well as a seemingly unfailing capacity to package and promote evangelical philanthropy on behalf of children, the nation and the Empire. The book thus explores Barnardo as a creative promoter and "showman," a savvy entrepreneur in an evangelical context that overtly mandated against privileging business principles generally, and the practice of direct appeal specifically. To manage the business of philanthropy, Barnard operated as narrator, orchestrator and showman, depending upon artfully constructed bodies, images and stories as imperatives for emotional engagement and collective participation. This work offers new knowledge to anyone interested in Victorian history, conceptualizing children, literary modes and marketing practices. The book also considers how Barnardo's conception of charity is closely aligned with principles of unconditional hospitality, precisely at a moment when the English were intent on centralizing philanthropy and on meting out support according to measures Barnardo regarded as punitive and unchristian. Part One explicates how institutional branding evolved according to the properties associated with the metaphor of the "open door." Part Two elucidates how narrative devices associated with the fiction raised both affect and funds. Part Three concentrates on how Barnardo exploited strategies associated with dramatic performance in public spectacles, despite his adamant strictures against the theater itself. Discussion burrows down to elucidate such events as highly ritualized Annual General Meetings, child picnics and ubiquitous "bazaars" and self-denial drives. Extensive research in Barnardo's vast …
  table of contents: Acknowledgements -- Preface. Part 1 Metaphor : The "open door:" metaphor and promoting the Barnardo brand. Part 2 Narrative : Narrative: raising affect, raising funds -- Dr. Barnardo's "young helpers:" agency, philanthropy and juvenile periodicals -- The "queen of shades" and a "Gothicized" London. Part 3 Spectacle : Barnardo's bazaars: desire and restraint, consumption and self-denial -- "Panoramas" and "living pictures:" Dr. Barnardo's annual meetings. Afterword -- References -- Index.
  target audience: specialized
  note: Susan Ash.
  note: Includes bibliographical references (pages [241]-254) and index.
  subject:
    geographic code: e-uk-en
  subject:
    name:
      name part: Barnardo, Thomas John
      name part: 1845-1905
  subject:
    name:
      name part: Dr Barnardo's Homes.
  subject:
    topic: Humanitarianism
    geographic: England
    geographic: London
    topic: History
  subject:
    topic: Charities
    geographic: England
    geographic: London
    topic: History
  subject:
    topic: Public welfare
    geographic: England
    geographic: London
    topic: History
  subject:
    geographic: London (England)
  classification: HV752.L7 A84 2016
  classification: 362.7320942
  identifier: 9781781381397
  identifier: 1781381399
  record info:
    record content source: EUW
    record creation date: 160216
    record change date: 20160714123447.0
    record identifier: in00003796008