Effective brand leadership : be different, stay different ... or perish! /

Bibliographic Details
Main Authors:	Edger, Chris (Author), Hughes, Tony (Director of The Restaurant Group) (Author)
Format:	Book
Language:	English
Published:	Faringdon, Oxfordshire, UK : Libri Publishing, 2016.
Subjects:	Branding (Marketing) Branding (Marketing) > Case studies. Food service > Marketing. Food service > Marketing > Case studies. Strategic planning. Strategic planning > Case studies.

Description
Physical Description:	xiii, 201 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references (pages 196-197) and index.
ISBN:	9781909818781 190981878X