Market entry in China : case studies on strategy, marketing, and branding /

Bibliographic Details
Corporate Author:	ebrary, Inc
Other Authors:	Prange, Christiane (Editor)
Format:	eBook
Language:	English
Published:	[Cham] Switzerland : Springer Science and Business Media, [2016]
Series:	Management for professionals.
Subjects:	Marketing > China > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book