Building Bacardi : architecture, art & identity /

Richly illustrated with vintage, powerfully graphic, and often glamorous imagery, Building Bacardi tells the story of the iconic brand's love affair with high design. Anyway you drink it & Bacardi rum is the mixable one. Bacardi is best known for its rum and trademark bat logo, yet the fame...

Full description

Bibliographic Details
Main Author: Shulman, Allan T.
Corporate Author: Bacardi Limited
Format: Book
Language:English
Published: New York : Rizzoli International Publications, Inc., 2016.
Subjects:
Description
Summary:Richly illustrated with vintage, powerfully graphic, and often glamorous imagery, Building Bacardi tells the story of the iconic brand's love affair with high design. Anyway you drink it & Bacardi rum is the mixable one. Bacardi is best known for its rum and trademark bat logo, yet the famed spirits company has also been a force in the development of avant-garde art and architecture. True to the company slogan, Bacardi has asserted its corporate identity through buildings designed by a potent mix of modern architects with varying, sometimes radically different approaches to architecture. Corporate headquarters, distilleries, bottling plants, and executives' private homes have shaped and reflected Bacardi's position as a regional upstart, a national icon, and a global corporation with outposts in such places as Bermuda, Brazil, Cuba, Mexico and the United States. Building Bacardi is the first book to explore the twentieth-century architectural legacy of the company.
Physical Description:240 pages : illustrations (some color), maps (some color) : 31 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0847847489
9780847847488