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Social media marketing : strategies in utilizing consumer-generated content /

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Bibliographic Details
Main Author: Moriuchi, Emi (Author)
Corporate Author: EBSCOhost
Format: eBook
Language:English
Published: New York, NY : Business Expert Press, 2016.
Edition:First edition.
Series:Digital and social media marketing and advertising collection.
Subjects:
Social media > Marketing.
Online social networks in business.
Internet advertising.
Internet marketing.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references (pages 93-116) and index.
ISBN:9781631571190 (electronic bk.)
1631571192 (electronic bk.)
ISSN:2333-8822