The TV brand builders : how to win audiences and influence viewers /

Bibliographic Details
Main Authors:	Bryant, Andy (Author), Mawer, Charlie (Author)
Corporate Author:	Ebook Library
Format:	eBook
Language:	English
Published:	London ; Philadelphia : Kogan Page, 2016.
Subjects:	Television broadcasting > Marketing. Television programs > Marketing. Branding (Marketing) Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	1 online resource.
Bibliography:	Includes bibliographical references and index.
ISBN:	9780749476700 0749476702